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Today, to say that the subscription business model is booming would be a complete understatement. Thanks to the fact that the average consumer constantly seeks more value in their purchases and how subscription models do exactly that, businesses like Netflix, Masterclass, and Manscaped have thrived. Over the years, identical levels of success have been replicated […]

Entrepreneurs always want their businesses to stand out from the crowd. Everything should be exclusive to their business. Their offerings should have unique concepts, an uncommon name, and a distinctive brand guideline. Besides creating brand awareness, it adds to the brand’s equity and market value and influences customer loyalty. If these are essential elements to

Have you ever received and opened a parcel and felt genuinely impressed about how a product was packaged and shipped? As a business owner, you want to emulate that same impression from your customers and put some effort into product packaging. One key element that usually stands out with product packaging is its color. Plain

Giving back to people who attend an event is a sign of appreciation for them showing up. The contents of this package can vary based on what the event was about, and or it could even be personalized based on what the attendee likes. Packaging and appearance are almost equally as important as what’s inside,

Regardless if you’re operating your business from a brick-and-mortar location or simply relying on the vast cyberspace, your product packaging remains an integral part of your branding. It helps strengthen your brand recognition, especially since loyal customers and prospects alike have something to look forward to beyond the purchased product.  Simply put, offering a compelling